January 1950 Hosiery Buyers Issue, Hosiery and Underwear Review Magazine Nylons Trade Mag
This is the January 1950 Hosiery Buyers Issue of Hosiery and Underwear Review, a trade magazine published for hosiery and underwear buyers, manufacturers, and industry professionals. This issue is Volume 33, No. 1 and served as the annual buyers’ manual, offering in-depth guidance to retailers at the start of the new year.
The magazine features extensive articles on stocking construction, common quality issues, fashion trends, sales strategies, and technical information useful to hosiery buyers in 1950. It also includes numerous illustrated advertisements for mid-century nylon stockings, full-fashioned hosiery, and related products—excellent reference material for collectors, fashion historians, designers, and vintage advertising enthusiasts.
The contents page lists major sections such as:
Hosiery Buyer’s Manual, including “What You Should Know About Twists,” “Know Your Values,” “Spring Colours at a Glance,” and “Blueprint for 1950 Sales Training.”
Detailed guides to identifying possible trouble spots in the heel, foot, welt, and boot of stockings, each with illustrated examples.
A Hosiery Buyer’s Glossary and Sock Buyer’s Glossary.
Wholesale trade notes and mill-industry articles, including updates on knit goods for the Armed Forces, brand promotion news, and dye-house practices.
The issue is richly illustrated with period advertising from companies such as Hanes, Triumph Hosiery Mills, Natural Bridge Hosiery, Wisteria Hosiery Mills, Ladd Hosiery Mills, and others—showing classic 1950 nylon stocking imagery, product innovations (such as “multi-twist” yarns), and mid-century graphic design.
Condition: Wear to the cover around the edges and spine and, unfortunately, moisture staining along the bottom - some pages are more affected than others, but all have some staining. As a result, this is being sold “AS IS”
Despite the damage, this is a fascinating primary-source reference for anyone interested in mid-century fashion, hosiery manufacturing, advertising history, or 1950s retail trade publications.