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French Art Deco Pochoir Print Le Dentelle Lace Gazette du Bon Ton Issue No 1 1922


Brand Poppy's Vintage Clothing

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This is a wonderful art deco pochoir print taken from the Paris publication Gazette du Bon Ton.  The Gazette du Bon Ton was an influential magazine founded by Lucien Vogel in 1912 and published until 1925.  It was a high end publication, differentiated from competitors like Vogue and L’Art et la Mode by being available only to subscribers at an expensive rate of 100 Francs per year.  They signed exclusive contracts with seven of the top Paris couture houses, Cheruit, Doeuillet, Doucet, Paquin, Poiret, Redfern and Worth, adding Beer, Lanvin, Patou and Martial & Armand after WWI.  There were ten full page fashion plates per issue, seven couture designs and three illustrations inspired by couture for that season.  Famous art deco artists were hired to illustrate for the magazine, including Georges Barbier, Paul Iribe and Erté.

This print was made using the pochoir technique, which was produced by applying each flat color separately using stencils.  It is illustration number 3 in the 1st issue of 1922.  It is titled “Le Dentelle” (Lace) and is most likely an illustrator’s conception based on couture designs for that year.

The print was packaged by the Exhumation Gallery of Princeton, NJ, probably during the mid-1970s.  It is matted and sealed in shrink - I have not removed it from the shrink.  It appears to be in very good condition.

This is a wonderful original pochoir print from 1922 - beautiful display piece!