{"product_id":"bell-telephone-wwii-bookmark-canada","title":"Bell Telephone Company of Canada WWII Bookmark | Bilingual English \u0026amp; French | Wartime Paper Advertising","description":"\u003cp\u003eIssued during the Second World War by \u003cb\u003eThe Bell Telephone Company of Canada\u003c\/b\u003e, this original bilingual paper bookmark encouraged subscribers to conserve telephone service by avoiding unnecessary calls during wartime. Printed in English on one side and French on the other, it reflects the increased demands placed on Canada's telephone network while serving as a practical advertising and public information piece.\u003c\/p\u003e\n\u003cp\u003eThe bookmark features an Art Deco-style illustration of an anthropomorphic telephone standing within the pages of an open directory beneath the slogan \u003ci\u003e\"Directory First is a Good Motto.\"\u003c\/i\u003e The reverse carries the same design with French text, making it an attractive example of wartime bilingual Canadian printing.\u003c\/p\u003e\n\u003cp\u003eThe English side reads:\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\"War is loading Telephone lines. Please avoid unnecessary calls. Don't call 'Information,' unless you are sure the number is not in your directory.\"\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003eThe Bell Telephone Company of Canada logo appears at the bottom of both sides, reinforcing its wartime message of conserving telephone resources for essential communications.\u003c\/p\u003e\n\u003cp\u003eThe bookmark measures \u003cb\u003e5 5\/8 inches by 2 3\/8 inches\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThe bookmark remains in very good condition. There are a few faint creases consistent with age and use and a tiny bit of paper loss on the English side. The colours remain bright, and both the English and French printing are clear and easily legible.\u003c\/p\u003e\n\u003cp\u003eA well-preserved piece of Canadian wartime advertising and telecommunications ephemera - more than a bookmark, it illustrates how everyday civilian life was influenced by the demands of the Second World War…\u003c\/p\u003e","brand":"Poppy's Vintage Clothing","offers":[{"title":"Default Title","offer_id":47832923537513,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0273\/1559\/files\/Bell-Telephone-Bookmark.jpg?v=1784984858","url":"https:\/\/www.poppysvintageclothing.com\/products\/bell-telephone-wwii-bookmark-canada","provider":"Poppy's Vintage Clothing","version":"1.0","type":"link"}